Facebook Vs Google advertising fundamentals.

In Advertising by webgeek

We often get asked by clients about the difference of advertising on Facebook versus advertising on Google:

Facebook Ads

Facebook/Instagram ads follow a carrot-and-stick model. On these platforms you are working to entice people that are doing other things like looking at pics of their friends to get interested in your product or service.

Google Ads

Google ads are fundamentally different, as they are served to people actually seeking something in search or doing something relevant like going through a website looking for similar services/products to yours.